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Associate Partnership Manager

About the Role:

As an Associate Partnership Manager, your primary focus will be to support in developing and maintaining healthy relationships with TGR's new and existing partners. This includes but is not limited to fostering relationships, facilitating a culture of strong communication both internally and direct with partners, creating and executing partner contracts, and daily management of partner deliverables and reporting. It is up to the Partnerships team to leverage the strength of TGR's cross-functional teams to ensure contract delivery and partner satisfaction in service of growth and renewals.

You will also be asked to support the partnership team in identifying potential partners, initiating communication, and setting up introductory meetings. This includes building decks and creating customized proposals for potential partners. This entry-level role offers a unique opportunity to gain practical experience in partnership development, client relationship management, and business development.

Responsibilities:

PRIMARY

• Participate in calls with potential partners, take meeting notes, share internal recaps, and follow up communications with potential partners.
• Support ongoing client management activities including reporting and addressing partner needs and contract deliverables.
• Collaborate with partners to gather necessary assets and information for programs.
• Collaborate with cross-functional teams, including digital, production, tour, and supply to ensure effective coordination and delivery of partnership initiatives.
• Lead set up and monitor digital campaigns. Manage all campaigns in Google Ad Manager, create and send partner dedicated emails, and provide support across all digital campaign tactics, i.e. social, editorial, etc.
• Monitor and analyze partnership performance metrics, providing insights and recommendations for optimization on an ongoing basis.
• Create campaign recap reports for partners.

SUPPORTING

• Assist in identifying potential partnership opportunities by researching categories, and landscapes.
• Support partnership outreach efforts by initiating contact with potential partners and setting up meetings.
• Collaborate with the partnership team to develop and tailor presentations, proposals, and partnership agreements.
• Help manage the partnership pipeline and track the progress of outreach communications.

The Associate Partnership Manager role is on-site at TGR HQ in Jackson, Wyoming.

Social Media Manager

About the Role

The Social Media Manager is responsible for day-to-day management and execution of TGR’s social media planning and execution. The role will support the development and own TGR’s holistic social media strategy including content planning, publishing, calendar scheduling, and drive social channel engagement and performance.

To be successful in the role, the individual must be resourceful, proactive, and highly plugged into digital and social trends. For fun, you keep tabs across action sports, lifestyle, entertainment, pop culture, and brands. You’ve got a flair for storytelling and are a creative innovator with an irrational understanding of the internet, memes, and zeitgeist content — and can also demonstrate tangible return on investment. TGR also celebrates having an entrepreneurial nature to try new and different things with minimal direction, a drive for testing and learning as well as the ability to prioritize effectively and balance data-driven and instinct-driven decisions.

Responsible for leading social strategies and campaigns that define TGR’s brand to drive cohesive and impactful narratives. Cares deeply about building an online community of fans who love the TGR brand, athletes and antics.

Daily tasks include managing social media campaigns, implementing daily social content and plans, while providing creative-thought partnership. This person will work cross-organizationally to align social media, digital content, and business goals, and help establish repeatable processes that enable the successful, timely creation and delivery of high-quality, brand-aligned social content. The position reports to the VP of Marketing.

Core Qualifications

• Responsible for all aspects of TGR brand social media including developing, scheduling and publishing of digital content. Daily work includes creative asset development, social copywriting, analytics and iteration for future success (brand or agency experience welcome)
• Build and grow a global organic content and amplification strategy for: Instagram, YouTube, TikTok, Twitter, Facebook, Linkedin, and LinkedIn
• Confident in social media processes and tactics. You know what works across each social platform and have experience in multi-channel distribution
• Identify unique demographic nuances and develop individual growth strategies for each platform.
• Develop and oversee social content calendar development
• Ensuring brand consistency in social media messaging and creative
• Uses internal and external social analytics to inform strategy and iterate on creativity and innovation; leads social media monthly, quarterly, and annual reporting
• Self-starter with a solid sense of prioritization and ability to push forward healthy volumes of work in a fast-paced environment
• Use real-time events and moments in time with cultural and audience insights to develop reactive concepts
• Provides thought leadership and guidance for social media best practices
• Natural communicator, strategist and creative
• Enjoys working cross-team and building strong relationships
• Thrives in a changing environment

Responsibilities & What Makes You a Fit

• 1+ years of social media experience launching, planning and directly managing accounts; college degree preferred
• Experience working within the action sports, outdoor and/or snowsports industry, or equivalent experience at a highly consumer-centric brands with success in the social space and defining strategies from scratch
• Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
• Fluency in social media management, analytics and publishing platforms required (eg. Planoly, Later, Sprout Social, etc.)
• A keen eye for social trends and brand content, high level of organization, and attention to detail is a must.
• Videography and photography skills a plus
• Proficient in Google Suite, Microsoft Excel a must
• Comfortable using data and metrics to measure impact and determine improvements.
• Strong cross-departmental and interpersonal communication skills
• Ability to work in fast paced environment with tight deadlines and ambiguity
• Excellent organizational, time management, prioritization, and multitasking skills
• Curious with a desire to keep learning and growing as a marketing professional
• Strong ski/snowboard abilities preferred